To open up: to leave the known and encounter the new.
For creativity to be possible one needs to make oneself available once again. Openness is a skill. It is not limited to R& D, marketing
or a few selected departments. In a changing world, the life of an organization depends on the capacity for openness of all its stakeholders. Openness to the imagination and to new mental
models is the key to overcoming the sclerosed rationality and the habit of downloading old thoughts. This is a major challenge for
each individual and for society as a whole.